We’ve came up with a simple, yet effective solution: use the searches that your visitors / potential visitors arriving from search as ideas for your content.
Our automated system – which can be setup to your backend / servers or can be hosted by us – can generate weekly reports about those search terms, including if they have a corresponding article/content on your website.
This is, besides an idea generator, a good way to check and improve the quality of your content.
Of course, as with all the systems we deploy, we can generate an API for your or even help you integrate (if possible) into your current software stack / systems.